TripAdvisor’s company TheFork is the first platform for online reservations in European restaurants with a network of over 36 000 restaurants spread all over the world, and over 11.5 million users per month. TheFork connects restaurants with their guests. Since February 2016, Addict Mobile has been supporting TheFork in the development of its mobile business in … More 🍴 TheFork with Addict Mobile: a long-term strategic European expansion
Facebook is the key player in mobile marketing. With 1.66 billion mobile users per month in the third quarter of 2016 (+ 20% compared to the third quarter of 2015), Facebook makes 84% of its advertising revenue through mobiles: 7 billion dollars in the third quarter of 2016 (+59% compared to the third quarter of … More 5 tips for effective Facebook campaigns
A few weeks ago Apple launched the new iOS 10 which came with new and upcoming innovations. With the benefit of a little hindsight we can now make a first assessment of their impact on mobile marketing strategies for iOS. Reminder: iOS10 isn’t compatible with any device prior to the iPhone 5 and only covers … More iOS 10 : Opportunities and threats for mobile marketers
LINXO HAS BOOSTED ITS ACTIVE USERS THANKS TO AN EFFICIENT ACQUISITION STRATEGY Since the beginning of September 2016 Linxo has reached one million users without even being a bank. This application which has proved to be a pioneer in budget management and bank account aggregation allows its users to automatically categorize their expenses, receive relevant … More 📱📊 Linxo, pioneer of the mobile FinTech reached 1 million users! Flashback on 8 months of user-acquisition with Addict Mobile
Fraud in mobile marketing is staggering! All marketing managers experience it daily: 75% of clicks are « unexplained » according to Apsalar 40% of clicks are “ fraudulent” base on a study by Trademob In 2015 $1 Billion marketing budget was wasted through bots generating fake apps installs according to Forensiq. « We have suffered from mobile fraud … More How to prevent fraud and save up to 30% on your mobile marketing bill? 4 expert tips
A STRONG PARTNERSHIP The famous games publisher Bandai Namco Entertainment Europe is a long term partner of Addict Mobile. After having worked on Tekken Card Tournament, we partnered to prepare the global launch of Asterix and Friends. The game, based on the world-renowned comic licence is a “city builder”/social/adventure mash-up in which the goal is to re-build and develop the … More Asterix and Friends: a mastered soft launch!
Last September 8, adjust and Addict Mobile organized a conference talking about “the mobile ad fraud” and the growing problem of the fraud in user acquisition. The event took place at Paris Pionnières, a leafy spot in Paris – partnering up with adjust to discuss the different types of fraud that affect mobile marketers, and ways … More [EVENT] adjust & Addict Mobile – Summary of the mobile ad fraud conference
Companies collect more and more data obtained through various sources. This mass of information, is a goldmine for you, the marketers, as it gives info on the behaviors and habits of users. Today the difficulty is less within collecting data than analyzing it, and this starts with defining your performances indicators (KPIs). Those will depend … More Big Data: a challenge ahead for mobile applications
RENEWED COMMITMENT: DEFINITION The renewed commitment by advertising consist of displaying a specific commercial message to a user who has already shown interest through a download or an action in the application. It allows to maximize and strengthen its conversion and engagement rate. An extended variety of user profiles are concerned by the renewed commitment process. For … More Shopmium: an efficient mobile renewed campaign!
Facebook is a major actor in mobile acquisition. Currently, regarding a study realised by Social Fresh, Firebrand, & Simply Measured, Facebook is considered by 95.8% of all survey answers as the platform with the best ROI, compared to others social media. It is a performant and beneficial tool in terms of accessible ROI, since using … More Facebook & ROI: agency perspective!